CI is the art and science of creating a deep understanding of marketplace players and industry forces. It yields insight into competitive dynamics that enable executives to optimize their decision making, considering plans and strategies of other stakeholders.
'Fundamentals of Competitive Strategy in Pharma' is our handcrafted workshop for early-mid-stage Pharma professionals who want to give their career a competitive advantage. It is also ideal for early-stage CI associates who want to grow in the value chain. Furthermore, this course would be beneficial for those who are from a medical/regulatory/clinical background wishing to make a switch to the commercial side of the Pharma business